The Wynnstay Group plans to combine its poultry feed and pullets offering into one focused poultry brand.
The group will combine the Humphrey Feeds & Pullets business together with its poultry feed and pullets offering.
Wynnstay acquired Humphrey Feeds & Pullets, which was originally based in Hampshire, in March 2022.
The combined poultry operation of the businesses will be under the brand ‘Wynnstay Humphrey Feed & Pullets’ and will bring the poultry teams of both companies together.
The company supplies poultry feed and point-of-lay pullets to farmers and manufactures in the region of 11,000t on poultry feed annually.
Chief executive of the Wynnstay Group, Gareth Davies, said the Humphrey business has integrated well since its acquisition last year, and it has “become clear” that bringing the two brands together offers “a sustainable, high quality package of products, services and advice for our poultry customers”.
“The combined businesses have over 190 years of experience within the feed sector, and together we can advance our offering further for the benefit of our customers,” he said.
“This is increasingly important as the poultry sector continues to consolidate with the increased demands of retailers and packers.
“We must continue to develop as a business, ensuring we invest in new technology, product development and operational efficiency.”
Humphrey Feeds & Pullets was established in 1932 and manufactured from a leased facility in Twyford, Hampshire, as well as having an unused facility in Calne, Wiltshire.
