At this year’s Agritechnica fair, Zetor unveiled its Zetor by Pininfarina (the designers of Ferrari) to commemorate the tractor manufacturers 70th anniversary.
Margareta Vighova, director of the Corporate Communication Department at Zetor Tractors said that the company is assuming that the new Zetor by Pininfarina design will be adopted in all the series of Zetor tractors.
“Our engagement with Pininfarina hints to our customers that apart from new products which meet the technical requirements of our customers, we are also focusing on an attractive, modern design for our tractors,” she said.
Image: Zetor
Pininfarina’s new design shifts Zetor to a more intense, emotional experience that is highly sensual, dynamic and modern, it stated.
The idea behind the Zetor by Pininfarina concept is the embodiment of a perfect combination of power, dynamics and emotion while preserving the use and practicality of field machinery which tractors certainly are.
According to Zetor, the design concept aligns all the components in a modular design that can be applied in all series of Zetor tractors.
The body of the tractor is the casing for the machine’s mechanical components and an integral component of the structure.
Image: Zetor
The result is characterized by power lines and a surface that offers the tractor its dynamics and power.
The front end of the tractor is quite unique – the gradual tilting forward and the sloped line of the engine hood highlight the sensuality and grace of movements, Zetor stated.
The shaped side panels over mechanical components provide a graceful and practical cover and hint at a link to the world of competitive motoring.
This is assisted by the cooling vents, which suggest that great importance is given to preventing the engine from overheating.
Image: Zetor
According to Zetor, the two-tone paint supports the distinction between functional areas and the dark color separates the technical components from the rest, which is red.
Fabio Filippini, a Chief Creative Officer of Pininfarina said that the values Pininfarina shares with Zetor include constant innovation.
“This approach has enabled Pininfarina to express its creativity in a better way. We are very proud of the first result of our collaboration.
“It is a tractor with brand new styling that expresses the strength and durability of Zetor machines in a way that also communicates emotion and passion,” Filippini added.
