Agri-Business
More to be done to grow role of tech in agriculture - survey
More must be done to support the growing role of technology and automation in agriculture, according to 83% of respondents...
digital technology
Machinery
Claas streamlines digital machine management
Machinery companies such as Claas have been busy jumping aboard the digital revolution, believing that bringing IT to tractors and...
Agri-Business
AGCO spends $2 billion on Trimble acquisition
There are two routes to acquiring technology, develop it in house or, as AGCO has chosen to do, buy it...
Agri-Business
Soil tech and cheaper GPS from CNH and JD
The tsunami of digital technology which is engulfing much of agriculture is here to stay, yet many are overwhelmed by...
Agri-Business
Fendt on the ascent as AGCO refocuses brands
AGCO, the home of three major tractor brands in Ireland, has been busy patting itself on the back with regards...
Machinery
State of Agriculture report ignores nitty gritty of farming
The United Nations has recently published a report entitled The State of Food and Agriculture 2022 in which it looks...
Agri-Business
Valtra’s new range of tractors has emphasis on simplicity
Valtra has responded to the relentless increase in tractor power and specific demands of different agricultural sectors by introducing a...
Agri-Business
Identifying precision farming opportunities with Trimble
There has been a great deal of talk about precision farming over the past few years, yet the adoption of...
Agri-Business
Machinery Focus: Mushrooms and fast horses – the growing technology gap
Machinery manufacturers, especially the larger ones, are highly adept at filling journalists inboxes with press releases promising all sorts of...
