Agri-Business
British Lion has announced plans to pump £1.3 million into its 2020 egg marketing campaign.
Pig/Poultry
Eggs are back in fashion and have a secure future among consumers, according to industry leaders at NFU Cymru’s annual Poultry Conference.
The British Egg Industry Council (BEIC) paved the way for a new barn standard under the British Lion Quality Code of Practice, after a period of consultation with its subscribers.
Rural Life
British Lion eggs has launched a £100,000 a 'food porn' ad campaign across recipe websites to inspire millennials to cook with eggs more frequently.
UK retail egg sales remained positive in 2018, supported by consumer desire for healthier options and flexitarianism.
Steph Houghton, the Manchester City and England football captain, is kicking off the next phase of the British Lion eggs 'Wonder Egg' marketing campaign.
British Lion eggs is diving into a partnership with double World Champion and social media star Tom Daley as part of a marketing campaign.
A year on from a change in official advice, regarding mums to be, young children, and the elderly has seen retail egg sales soar to new heights.
British Lion eggs are in good health, with the latest figures showing sales continuing to rise for the 12th year in a row.
