On the dawn of Love Lamb Week, the National Sheep Association (NSA) is urging the nation’s sheep farmers to get behind the important sector campaign, sharing stories of sustainability, high animal welfare and production of a delicious, nutritious source of protein.
Now in its eighth year, Love Lamb Week starts tomorrow (September 1) and runs until Wednesday, September 7.
The campaign encourages the domestic consumption of UK lamb at its peak season of availability and is facilitated by UK levy boards with support from NSA and others.
The NSA is encouraging the nation’s sheep farmers to increase their promotional activity during the next week and encourage their local communities to do so also.
NSA communications manager Katie James said:
“Love Lamb Week is the annual celebration of all that is so good about our UK sheep sector.
“It is opportunity to champion the hard work of our sheep farmers whilst promoting the delicious product they produce as well as the care and devotion they show in maintaining the UK’s unique and beautiful landscape.
“The NSA is encouraging sheep farmers from every corner of the UK to increase their use of social media platforms this coming week to share their daily work and the product they are unwaveringly proud to produce.
“These are messages consumers want to see and read about and ones that can help push them to add more lamb and mutton to their shopping baskets and trollies.”
