Sainsbury’s has announced that it will launch the Sainsbury’s Egg Group next month in collaboration with the its three main egg packers.
The group is set to include over 100 farmers from across the UK who supply the retailer with eggs.
Through this, the retailer said it will take a leadership position on pay for egg farmers by making a commitment to always pay the cost of production or above for eggs.
Sainsbury’s said this will provide financial reassurance in a “volatile market”, giving farmers the confidence to invest in future business advancements.
Egg farmers
Director of agriculture, aquaculture and horticulture at Sainsbury’s, Gavin Hodgson, said: “We know how important eggs are for our customers but we’re also aware of the challenges facing egg farmers, such as increased production costs and sustainability targets.
“We’re proud of our history in innovating and supporting the egg industry and our strong relationships with suppliers is the key to making change. Last year we moved from one year to five year partnerships with our egg supply base to give them confidence in their businesses.
“The new Sainsbury’s Egg Group aims to further support farmers, helping shift to more sustainable and resilient production.”
Egg farmer from North Yorkshire, Gillian Potter, said: “Sainsburys new aligned producer group gives us the peace of mind that we can expect to receive a fair return for our eggs.
“It also allows us to consider and plan for future investment.”
In 2009, Sainsbury’s began to stock 100% cage-free eggs and in 2012 became 100% cage free for all eggs used as ingredients in products.
Since 2020, all by Sainsbury’s eggs have been free range, laid by hens free to roam and forage in woodlands.
