Sainsbury’s has lowered the prices of its own-brand bread and butter products as it said it has seen “commodity prices starting to fall for wheat and butter”.
The retailer is reducing its Sainsbury’s 800g soft white medium, wholemeal medium, wholemeal thick and toastie white loaves of bread to 75p – down by 11%.
It also announced a cut to the price of Sainsbury’s salted and unsalted butter to £1.89 for 250g – a 5% reduction.
Food commercial director at Sainsbury’s, Rhian Bartlett, said Sainsbury’s wants to pass on savings it makes at processor level to its customers.
“We know that our customers are always looking for help with the cost of living which is why we are constantly considering ways to keep prices low,” she said.
“We have been battling hard to beat inflation and whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
“We are committed to offering our customers the best value possible so they can be confident that they are getting a great deal on their everyday essentials when they shop with us. “
Farmer suppliers
Sainsbury’s has said that the reduction in prices for its own-brand bread and butter products will not impact how much it pays its farmers.
The retailer said it works closely with its farmers to help them navigate cost pressures while continuing to invest in keeping prices as low for its customers as possible.
Sainsbury’s said, in the last two years, it has have delivered more than £900 million of cost savings and has “consistently passed on less price inflation to customers than our competitors”.
