Sainsbury’s has become the second supermarket to announce a cut to its milk price today (Thursday, April 13).
It has reduced the price of its own-brand milk to just £1.55 for four pints, £1.25 for two pints and 90p for a pint.
A Sainsbury’s spokesperson said: “With costs going up, we are working hard to keep prices low, especially on the everyday essentials people buy the most.
“Our focus on value means that all our customers can be confident that they will receive great deals when they shop with us and do not need to go anywhere else to get the best prices on their weekly shop.”
It has said that these cuts will not impact how much it pays farmers.
Cutting milk price
This news from Sainsbury’s follows closely behind Tesco, which announced a drop in the price of its milk for the first time in three years earlier today.
From today, the price of Tesco’s four-pint variety milks will drop from £1.65 to £1.55. It is also dropping the price of a pint of milk from 95p to 90p, and two pints from £1.30 to £1.25.
It has also said that this will not impact its farmer suppliers.
“The price Tesco pays farmers for their milk is set independently from prices in store, meaning farmers will continue to benefit from a price that reflects the cost of production, which takes into account fluctuations in input costs such as fuel, feed, fertiliser and labour,” it said.
Tesco UK chief executive Jason Tarry said the retailer aims to pay a fair price to its suppliers and farmers while also introducing measures that protect and benefit its consumers.
“Milk is a key everyday staple for so many families. We’ve seen some cost price deflation for milk across the market in recent times, and we want to take this opportunity to pass that reduction on to customers,” he said.
“This will not affect the price we pay our farmers. Our Tesco Sustainable Dairy Group was set up to ensure that farmers across the UK get a fair, independently-set price for the milk they produce for us.
“Our model gives farmers security when the market price for milk falls below the cost of production and reflects our long-standing commitment to our farmers.
“We know that customers are still having to budget carefully, so we’re pleased to be able to reduce prices where we can, and also give them a little extra help by locking the prices of more than a thousand everyday products.”
