Lincolnshire-based crusher and screener manufacturer, Red Rhino, has signed an agreement with agriculture, groundcare and construction equipment distributor, Russels.
The new partnership between the companies began on January 1, 2023, with the aim of allowing both companies to expand and grow.
Having already placed orders, the partnership will see Russells starting to take delivery of new machines during January and February with a planned increase of sales and intake phased throughout the year.
Speaking on the partnership with Russells the director at Red Rhino, Laura Winfield, said: “Partnering with Russells only helps to enhance our reputation. Russells is a trusted name in the industry which people respect.
“Our values very much align, with both businesses being family owned – so we knew once we sat down together that this was a relationship with real potential.
“We’re delighted to welcome Russells onboard as our new exclusive UK distributor and look forward to a long and fruitful relationship.”
Group sales manager at Russells, Jim Nash, said the company’s partnership with Red Rhino is a “logical step”, as “Russells is always looking for new and exciting franchises”.
“Our current drive into renewables for the construction industry has driven our passion to facilitate a greener future.
“Recycling produce is high on the agenda for the construction industry and other trades, and Red Rhino have the solution with their outstanding range of machines.
“Red Rhino share similar values to our own when it comes to quality products and reliable aftersales service, so we know this partnership will be beneficial to our customers old and new.”
