Quality Meat Scotland (QMS) has appointed three new staff members to its team to boost its marketing and industry development efforts.
The latest of the new recruits, Sarah Millar, will join the Industry Development team in the role of project manager.
Ms. Millar previously worked at Soil Association Scotland where she managed a knowledge transfer project looking at win-win solutions for both farm profitability and the environment.
Originally from a hill farm in Lanarkshire, she now lives in Angus on the family mixed arable and livestock farm.
Ms. Millar is heavily involved in both the agriculture and food and drink industry, most notably as a past SAYFC Agriculture chairman and as a member of the National Council of Rural Advisors.
Her role will help to deliver a range of projects aimed at improving the productivity, profitability and sustainability of livestock farmers in Scotland.
Emily Symonds
Emily Symonds, who grew up on a beef farm in North Yorkshire, has also joined the Market Development team as project officer.
Ms. Symonds studied Animal Science at Aberystwyth University and has previously worked in a technical and quality control role at a meat processor.
Her role with QMS will involve working with key stakeholders across the supply chain, particularly focussing on processing and developing key export markets.
Katie Cumming
Finally, Katie Cumming, who grew up on a mixed farm in Aberdeenshire, has joined the Brands Integrity Team as project officer.
Ms. Cumming studied geography at the University of Aberdeen and has most recently been working in marketing and events for Harbro.
She brings a range of experience of the agricultural supply chain and will focus on further developing and strengthening the assurance schemes which underpin the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands.
QMS chief executive Alan Clarke said: “I’m delighted to welcome Sarah, Emily and Katie who bring a wealth of knowledge and experience to QMS and are strong additions to the team.
“These appointments will undoubtedly provide a boost to our existing and future activities as we look to continue to deliver strongly for the Scottish red meat industry.”