NFU Mutual has pledged it will donate £4 million of funding to local and national charities in 2025, continuing its support for the ongoing challenges faced by front-line charities across the UK.
From 2022 to 2024, the national insurer has distributed £3.25 million of annual funding each year to various local and national charities, enabling them to continue their delivery of vital services to those in need.
Through its Agency Giving Fund, the NFU Mutual will be donating £2.33 million to local front-line charities in 2025. First launched in 2020 in response to the pandemic, the insurer is keeping this annual fund going into 2025, further helping local charities and communities across the UK.
Commenting on the charitable support measures announced, group chief executive of NFU Mutual, Nick Turner, said: “NFU Mutual has been supporting our customers, their families, and the communities they live in since 1910.
“We’re a member-based, purpose-led organisation that values the important role our business can play in helping frontline community services, and we’re proud to be increasing our annual charitable giving pledge in 2025.”
NFU Mutual Agency and branch offices, which cover more than 280 locations nationwide, will be invited to nominate front-line charities to receive a share of the fund, to ensure that donations reach all corners of the UK and are directed where they are needed most.
To support national and regional charities, the insurer has pledged £1.2 million to the NFU Mutual Charitable Trust, an independent charity set up in 1998 to support other charities and organisations working in the interests of agriculture, rural communities and the countryside.
Since it was founded, the Trust has donated more than £9.7 million, which has been awarded towards varying causes, including education, research, social welfare and poverty relief.
In addition to this, NFU Mutual has committed £100,000 to its Community Champions scheme in support of causes close to the hearts of it’s employees, donating to staff fundraising initiatives and charities close to key office sites.
Rounding up the £4 million charity donation, £370,000 has been donated to The Farm Safety Foundation (Yellow Wellies), an independent registered charity founded and funded by NFU Mutual.
As it celebrates its 10th anniversary, the funding will help the foundation to carry on delivering its education programme, research and campaigns throughout the UK, so it can continue raising awareness of, and addressing the attitudes and behaviours around mental health.
