New Holland is pleased to announce that Russells has acquired neighbouring New Holland dealership, RES Ltd.
Based in Malton in North Yorkshire with nine current New Holland Agriculture depots across Yorkshire, Derbyshire, Notts and Northamptonshire, Russells plan to integrate RES into their successful agricultural business with the retention of the Harby depot near Melton Mowbray.
The RES territory will complement the current Russells territories around the area. It will also provide continuity of service to the many loyal customers of RES.
Bob Skinner, owner of RES Ltd and his team at the RES, Harby branch will all move to the Russells team.
Paul Russell, CEO of Russell’s, commented:
“We are looking forward to the challenge and opportunities the new territory provides whilst maintaining an excellent level of service to the existing customer base.
“Russells is a family business, and we place customer care at the core of everything we do.
“We are delighted to welcome Bob and all the other experienced staff from RES to Russells and we all look forward to growing our business in the new area together with New Holland.”
Bob Skinner commented:
“Whilst these decisions are always difficult, myself and my family, and all of the fantastic team of people at RES, are confident that the integration of the RES business into Russells will strengthen the service we provide and ensure we continue to serve the Leicestershire farming community for many more years to come.
“It will be business as usual at Harby and we look forward to working with Paul Russell and his team.”
Pat Smith, New Holland Business Director UK & ROI, added:
“We congratulate Paul and all of his team on this announcement which once again demonstrates the continued growth and strength of our dealer network to meet the challenges of the future in our business.
“We would also like to extend our thanks to Bob Skinner and his family and all the staff, present and past, who have represented New Holland and RES over many years.
“It is particularly pleasing that those current staff will continue to represent New Holland with Russells in the future.
“We look forward to supporting Russells in growing our business in the area and continuing to support all New Holland customers in the area.”
