The Agriculture and Horticulture Development Board (AHDB) Beef and Lamb is urging people interested in beef cattle nutrition and performance to get involved in helping to shape a “major beef project“.

A statement from AHDB has said the industry members will work with scientific experts to ensure the project outputs deliver what the industry needs.

The Feed into Beef project, which is being managed by the Centre for Innovation Excellence in Livestock (CIEL), will produce new feeding standards for modern beef cattle.

The new standards will be customised for different breeds or classes of stock and will better predict animal performance.

Beef scientists and nutritionists at the Agri-Food and Biosciences Institute (AFBI) and Scotland’s Rural College (SRUC) will input into the five-year-project, using the best information available from around the world to help drive precision nutrition and increase the efficiency of beef production.

A meeting will take place in Birmingham on Wednesday, November 14  to give industry representatives the opportunity to find out more about plans for the project and the benefits of participation. This will include early access to the revised equations and data generated before it is released more widely to the industry.

Dr. Mary Vickers, AHDB senior scientist, said: “The Feed into Beef project has the potential to deliver significant benefits to the industry, including improving production efficiency while reducing feed costs and environmental impact.

I would urge anyone with an interest in beef cattle nutrition and performance to take the opportunity to get involved and shape the outcomes of this project.

To register for the event, or to find out more about the project, email: [email protected]; or call: 01904 567716.

Further information is available online by clicking here.