The dates for LAMMA 2024, the UK’s leading agricultural machinery, equipment and services show, have been confirmed.
The event’s organisers said it will take place on Wednesday, January 17, and Thursday, January 18, at the NEC in Birmingham.
The Wednesday show will run from 8.30am-5.30pm, and Thursday’s show will run from 8.30am-4.30pm.
The event aims to connect farmers from all sectors with companies who provide cutting-edge machinery, technology and equipment for the farming industry.
Over 600 exhibitors showcase the latest tractors, combines, arable and grassland machinery, as well as a wide range of new technology, services and tools for every sector.
The event sees machinery launches, UK debuts, global brands and small manufacturers all together under one roof.
Live machinery demos
LAMMA 2023 seen the introduction of live machinery and farm equipment demos.
The event, which took place on January 10 and 11, 2023, at the NEC in Birmingham, launched its first ever ‘Demo Arena’, which saw a line-up of tractors, bale-handling equipment and fully-electric ATVs demos.
Nichola Bell, head of events for Agriconnect, said: “The Demo Arena is an exciting first for LAMMA.
“It’s really exciting to be able to provide a platform for manufacturers to demonstrate new and innovative machinery at LAMMA
“Visitors will be able to see the machines in action and get insight into the latest advances in agricultural machinery direct from the experts.
