Plentiful volumes of Scottish lamb are available, but ASDA, The Co-operative and Waitrose were found wanting with none available on shop shelves.
National Farmers’ Union Scotland members and staff have been carrying out a shelf watch in over 50 Scottish supermarkets this week, to identify which retailers are doing their part to support Scottish sheep farmers during peak production season.
Secret shoppers counted over 2,500 packs of Scottish lamb, identifying which of the big supermarkets were sourcing the most Scottish and home-produced lamb.
Lamb Watch
The results, published by NFU Scotland, demonstrate that just 45% of the lamb available was branded with the Scotch Lamb PGI, with an additional 44% labelled as British or Welsh.
NFU Scotland’s shelf watch surveyed 52 supermarket stores across Scotland, looking at fresh lamb offerings.
Results showed an 89% commitment to lamb produced in Scotland and the UK.
ln Overall, 2,676 packs of fresh lamb were counted. The lamb shelf watch survey took place between August 1 and 10, 2018, and secret shoppers counted lamb on shop aisles rather than shop butcher counters.
This comes a week after the announcement from Scottish First Minister Nicola Sturgeon, that the Scottish Government is to commit to spending an additional £200,000 on Scotch Lamb PGI promotion.
The results notably demonstrate that the supermarket chain ASDA continues to stock significant volumes of imported lamb, with as much as 40% of its lamb imported.
However, many of its competitors have chosen to source Scottish and British lamb exclusively.
NFU Scotland’s Livestock Committee chairman Charlie Adam said: “These shelf watch results show that support for Scottish and UK lamb producers is strong from a number of retailers, providing confidence to the sector.
“Indeed, six out of the nine supermarket chains that we visited were stocking only lamb produced in Scotland or the UK.
“While the majority of the lamb was home-produced it was disappointing to see that ASDA, The Co-operative and Waitrose had no lamb labelled as Scottish available. In particular, ASDA is way off the mark with competitors – stocking hundreds of packs of imported lamb at a time when Scottish lamb producers are busy finishing their stock. NFU Scotland will raise this issue directly with ASDA in the coming days.
“The majority of lamb in the Tesco, Sainsbury’s, Morrisons, Lidl and Aldi stores, however, was labelled as Scotch Lamb PGI, giving the sector reason to be encouraged despite the ongoing uncertainty over Brexit.
“Shoppers who are looking to buy Scottish lamb, to support local farmers and the rural economy are also encouraged to visit their local butchers, who are often strong supporters of Scottish lamb.
“The First Minister’s funding announcement from last week for additional promotion of Scotch Lamb PGI is very welcome. Lamb producers know the versatility and uniqueness of lamb as a source of nutrition.
“NFU Scotland is looking forward to the launch of Quality Meat Scotland’s new promotional campaign for Scotch Lamb PGI.”
Aldi
Total number of packs: 219.
- Scottish: 219 (100%).
Stores visited: Portobello (Edinburgh), Anderson Drive (Aberdeen), Beach Boulevard (Aberdeen), Inverurie, Westhill.
Asda
Total number of packs: 598.
- Scottish: 0 (0%);
- British: 358 (60%);
- New Zealand: 240 (40%).
Stores visited: Chesser (Edinburgh), Healthfield (Ayr), Bridge of Dee (Aberdeen), Beach Boulevard (Aberdeen), Jesmond Road (Aberdeen), Portlethen, Fraserburgh, Peterhead, Huntly.
The Co-operative
Total number of packs: 125.
- Scottish: 0 (0%);
- British: 125 (93%);
- New Zealand: 0 (0%).
Stores visited: Lothian Road (Edinburgh), Dyce, Newmachar, Turriff, Fyvie, Oldmeldrum, Inverurie, Fraserburgh, Aberchirder.
Lidl
Total number of packs: 96.
- Scottish: 96 (100%).
Stores visited: Slatedford Road (Edinburgh), Lang Stacht (Aberdeen), Dyce, Inverurie, Fraserburgh.
Marks & Spencer
Total number of packs: 155.
- Scottish: 40 (26%);
- British/Welsh: 115 (74%).
Stores visited: Heathfield (Ayr), Gyle (Edinburgh), Dyce, Inverurie, Westhill.
Morrisons
Total number of packs: 364.
- Scottish: 265 (73%);
- British: 99 (27%).
Stores visited: St Andrews, Gyle (Edinburgh), Inverurie, Peterhead, Dumfries.
Sainsbury’s
Total number of packs: 333.
- Scottish: 187 (56%);
- British: 146 (44%).
Stored visited: Meadowbank (Edinburgh), Bridge of Dee (Aberdeen), Berryden Road (Aberdeen).
Tesco
Total number of packs: 680.
- Scottish: 403 (59%);
- British: 233 (34%);
- New Zealand: 44 (7%).
Stores visited: Corstorphine (Edinburgh), Danestone (Aberdeen), Turriff, Inverurie, Portlethen, Fraserburgh, Huntly, Keith, Dumfries.
Waitrose
Total number of packs: 106.
- Scotch: 0 (0%)
- British/Welsh: 106 (100%).
Stores visited: Morningside (Edinburgh).
