UK Flour Millers is aiming to highlight the importance of the flour milling industry through a social media video series with instalments being released throughout the summer.
The aim of the videos is for viewers to learn more about the flour milling industry and its employees.
The trade organisation that represents the flour milling industry said flour millers across the UK work around the clock to provide this “essential ingredient that nourishes the nation”.
The video series, found on UK Flour Millers’ social media channels, provides an overview of flour milling from what happens when wheat arrives at the mill to the milling process, sustainability to food security and more.
UK Flour Millers chief executive Alistair Gale said: “These videos will help people better understand modern flour milling and its importance to our nation.
“They’re valuable because they bring the key aspects into bite sized chunks, ideal for everyone in our time-poor world, be they students, food supply chain players, or politicians – even people already in flour milling can learn more.”
Each video is between two- to five-minutes in length and they are being shared on UK Flour Millers’ LinkedIn, X (formerly Twitter) and Facebook pages throughout the summer and into the beginning of harvest season.
Viewers can expect a new video to be posted approximately fortnightly or can view all videos at once on the YouTube channel.
UK Flour Millers communications manager Liliane Baines said: “With a variety of topics covered in the video series, viewers can get a sense of how the flour milling industry operates.
“They’re also a great way to show how dedicated employees are within the sector. Everyone really cares about what they do, and that shines through in these videos.”
