This year’s recipient of the Hybu Cig Cymru – Meat Promotion Wales (HCC) scholarship is seeking to “change the reputation” of the suckler cow.
William Powell from Crossgates, Llandrindod Wells, was announced as the recipient of the scholarship today (Thursday, July 25).
Powell works on his family’s farm and will focus his study on the suckler cow sector. He plans to visit the US to aid this.
He said suckler cows are currently seen as unsustainable and unprofitable, but he believes they can have a “big impact” in maintaining and improving the uplands.
“If we can get them to be more efficient, and use genomics to select suitable replacements, this will help the industry become more profitable and sustainable,” he said.
“I would like to visit North America where they are already using genomics to improve fertility and feed efficiency.”
Powell’s aspirations for the future include increasing the efficiency of his own suckler herd.
“I aim to do this by utilising the best genetics available worldwide to improve feed efficiency and the sustainability of the business.
“I’m keen to start using genomics to help make better breeding decisions rather than relying on chance, and hope that my experiences in the USA will help guide me in the right direction,” he said.
“I am very much looking forward to the experience and to reporting back on my findings to farming groups in Wales on my return.”
HCC scholarship
HCC has been offering this annual scholarship for over twenty years to applicants who are employed on a full-time basis within the Welsh red meat industry.
The scholarship allows them to study an aspect of production or processing in a country of their choice with recent examples looking at topics such as techno grazing, conservation management and anthelmintic usage on sheep farms around the world.
HCC industry development executive, James Ruggeri, said: “We are delighted to announce William as this year’s HCC scholar.
“He impressed the panel with his passion for the red meat sector, and his eagerness to learn more.
“I have no doubt that he will be a great ambassador for the beef sector in Wales, at a time when the industry is under threat from new regulation, ongoing TB issues and misconceptions about red meat production.”
