Great British Beef Week (GBBW) will return for a 13th year next month to celebrate and promote British beef.
Launching on Sunday, April 23, and running until Sunday, April 30, GBBW will see farmers, processors, retailers, butchers and chefs unite to share recipes, farming stories and industry promotions on beef packs.
Ladies in Beef, an organisation of female beef farmers co-founded by Devon producer Jilly Greed and National Farmers’ Union (NFU) president Minette Batters, were the original creators and promotors of GBBW.
Ladies in Beef said it has chosen the Royal Agricultural Benevolent Institution (RABI) as its charity for GBBW for 2023.
The week-long celebration of British beef is supported by the Agriculture and Horticulture Development Board (AHDB), Red Tractor, the NFU and RABI.
AHDB marketing manager, Louise Woodward, said GBBW will coincide with King Charles III’s coronation, which make for “plenty of opportunities for the British public to celebrate their patriotism as part of GBBW”.
“We want to celebrate delicious locally-reared British beef, which is among the most sustainable in the world. The UK has one of the most climate friendly and sustainable beef production systems in the world.
“This GBBW, we want to connect the great taste of British beef with our UK farming credentials.
“And with the launch taking place on St George’s Day and the coronation of the new King shortly after, we hope there will be a real strong element of celebration and pride during this year’s event.”
