Restrictions and Covid-19 case numbers
The organisations believe due to the increasing number of covid cases, the restrictions on travel and official regulations, the conditions required for hosting the world’s leading agricultural machinery exhibition are no longer fulfilled. Dr. Reinhard Grandke, chief executive officer of the DLG said:"We have made this decision respecting our responsibilities towards the health and safety of all. We deeply regret the cancellation. Many of our exhibitors, partners, visitors and members, as well as the entire DLG team, have already invested in extensive preparations."However, despite this further setback, the next Agritechnica trade fair is scheduled to take place from November 12-18, 2023 in Hanover, Germany and preparing for this will be the focus from now on.
Digital showcase
Even though Agritechnica will not take place in Hanover next year as planned, the DLG remains intent on bring the latest developments in agricultural machinery to farmers.
Are smaller shows the future?
The cancellation of this latest attempt to hold this exhibition will not come as a surprise to many in the business. John Deere, JCB and McHale had all recently confirmed that they would not be attending.Quite what the long-term effect will be on international exhibitions is unclear, but there is little doubt that manufacturers will be turning to smaller, local open days and working demonstrations ran in conjunction with their dealer networks.
Whether they will return to the large continental shows, and the significant costs involved in attending them, with quite such enthusiasm remains an open question.