The iconic tennis brand Fred Perry, has launched three new styles of knitwear using British wool.
Triple Wimbledon champion Fred Perry founded the brand in 1952 when he first designed a pique tennis shirt.
Faye Waterfield, brand reporter at Fred Perry commented:
We are proud to have three knitwear pieces made using British wool for our Q4 2021 collection: the Fair Isle Jumper, the Panelled Jumper and the Cable Knit Jumper.
“Our cable knit jumper is a chunky adaptation of our original tennis jumper. Before becoming a smart staple of the British subcultural uniform, our classic V-neck jumper was originally designed for warming up on the tennis court.
“The perfect frame for the collar and button placket of a shirt, the V-neck was also worn as a statement of classroom rebellion.
“Like their older siblings, the kids wore the Laurel Wreath to bend the rules, without breaking them.”
She concluded:
“The wool in all of the products is grown in the UK, the products are made in a new, state of the art factory in Haringey, North London.”
Graham Clark, director of marketing at British Wool commented: “We are delighted to have worked with such a prestigious brand as Fred Perry on this new exciting range of 100% British wool products.
It is a great example of genuine British wool being used by a premium brand on the high street.
The range is available through Fred Perry’s website.
