Dairy equipment specialist DeLaval has traded in Britain for 100 years as of today (Tuesday, January 10), following its establishment in Sweden 130 years ago by founder Gustav de Laval.
In 1930, the company was the first to introduce rotary milking parlours and has said it has taken advantage of the 21st century “rise of robotics” to make it a primary growth market for the brand.
UK and Ireland sales territory manger for DeLaval, Ciaran Murphy, said: “Our dealership network has been the backbone of our British success, helping DeLaval to forge strong relationships with British farmers.
“Mathers Ltd., operating in the northwest of England and Scotland is the longest-standing DeLaval dealer in the world, having been with the brand since 1923.”
Robotics in dairy
On the company’s use of robotics, Murphy said its rise in popularity marked a “new era” in dairying and the company aimed to use them to improve efficiency and lower equipment maintenance costs.
“Herd sizes have doubled since the millennium and labour shortages have become a concern worldwide,” he said.
“Our milking robots have been designed to improve cow health and yield, but also to restore a sense of balance to farm life by freeing up valuable time.”
Dairy-Tech
Murphy said DeLaval will be attending Dairy-Tech to celebrate the British centenary of the company and kick off what it hopes will be “another successful 100 years of trading”.
Dairy-Tech, a tailored event for the next generation of dairy farmers showcasing new technology and skills, will return to Stoneleigh Park, Warwickshire, in 2023.
Organised by the Royal Association of British Dairy Farmers (RABDF), it will be held on Wednesday, February 1.
The aim of Dairy-Tech is to showcase new technology and provide a platform for new product launches.
The event centres around progressive dairy professionals, regardless of their herd size or type, who strive to reflect the transformation of the sector of the years, according to organisers.
Tickets to the event, which bought before the show are priced at £17/person compared to £20 at the door, are now on sale.
