Dairy company Dale Farm has once again sponsored the Grand Opera House pantomime this year for the seventh year in a row.

Produced by Crossroads, the biggest pantomime company in the world, this year’s show tells the tale of Cinderella.

The partnership is part of Dale Farm’s commitment to supporting the arts sector in Northern Ireland and celebrating the "joy of live festive entertainment", according to the farm.

Corporate marketing and communications manager at Dale Farm, Caroline Martin, said: “We are absolutely delighted to step into the role of ‘dairy godmother’ this Christmas, sponsoring the Grand Opera House pantomime for the seventh time.

“As a family-focused, farmer-owned, local company, Dale Farm is proud to be part of occasions that bring families together.

"We look forward to seeing audiences enjoy a little bit of tradition, magic and laughter this Christmas.”

An unmissable festive event

Chief executive at the Grand Opera House, Ian Wilson, said the West End creative team have created a "spectacular pantomime to be proud of" that promises to be an unmissable festive event.

“Cinderella has all of the magical ingredients audiences expect from the theatre’s panto, but the rags-to-riches tale also includes several special moments, including a flying coach and horses, that only the Grand Opera House can deliver," Wilson said.

Dale Farm provides ice cream kiosks at the shows throughout the Grand Opera House and has opportunities for audiences to take part in online prize giveaways.

Cinderella has been running at the Grand Opera House, Belfast, from Saturday, December 3, 2022, and will finish up shows on Sunday, January 15, 2023.

Tickets can be purchased on the Grand Opera House website.