Dairy exporters will be travelling to China later this month, in a UK delegation led by the Agriculture and Horticulture Development board (AHDB).
The Food and Hotel China (FHC China) show is, according to AHDB, one of the most important industry events in Asia, and takes place from November 13 to 15 in Shanghai.
This is the 22nd edition of the exhibition, and will see 2,450 companies from 69 countries set up stalls in an exhibition space of 120,000m².
AHDB says that six UK exporters will have the chance to showcase their products, including cheese, butter, milk and cream.
Also, for the first time, the six groups will set up a collaborative stall at the expo, shared between all of them.
The dairy export team of AHDB will be attending for the third year, this time with its largest presence yet – and will also bring along a chef that will present a series of both British and Chinese dishes, incorporating UK dairy products.
The six exporters that will be involved in the show are Somerdale, Coombe Castle, Wensleydale Creamery, The Fine Cheese Co., Grandma Singletons and Nemi Dairy.
As one of the leading trade shows for international companies looking to introduce their products into the Chinese market, FHC China offers an incredible opportunity for UK exporters.
Lucy Randolph, senior export manager at AHDB, spoke on the importance of the expo, said: “With influential trade visitors attending, it is vital that dairy exporters from the UK have a strong presence at the show to collaborate with key decision-makers in China and Asia to help grow our exports to this all-important market.”
