Central England Co-op announces 9.2% increases in sales over the Christmas period
Central England Co-op has announced a 9.2% increase in like-for-like sales (excluding fuel) over the Christmas and New Year period.
The co-op, which has over 260 food stores across 16 counties, recorded growth for the key three festive trading weeks ending on January 2.
Community-based convenience stores traded very strongly, with Central England Co-op also enjoying a bumper Christmas Eve, New Year’s Eve and New Year’s Day thanks to the support of its customers and members.
Areas that saw major rises in sales included the firm’s Irresistible range, Pink Prosecco and its popular turkey meal deal.
Supporting festive campaigns
This successful trading period allowed the co-operative to reinvest in vital community projects across its trading estate and support a range of important festive campaigns.
This included:
Debbie Robinson, chief executive at Central England Co-operative, said:
"Our focus this festive season was to provide our members, customers and communities with access to food, essentials and vital services in a safe and secure environment.
The society’s strong performance during this time reflects the incredible efforts of all our teams across our food businesses, our funeral businesses and our support teams.
"Thank you to all of our colleagues for their outstanding contribution to the society throughout the whole of 2020, and to our members and customers for their continued support and loyalty."
