British Wool is launching a new 100% traceable wool scheme that traces the origin of the wool from the farm gate, to the shop floor.
Graham Clark, director of marketing at British Wool explained:
“We are keen to meet this ever increasing demand from consumers to understand the origin of their products.
“Our scheme allows consumers to fully understand where the wool in the products they are purchasing is from.
It also gives them peace of mind that the producer has received a premium payment for their wool.”
The scheme will initially include wool from three of British Wool’s largest depots – Bradford, Newtown and South Molton – who between them handle nearly 50% of the wool handled by British Wool.
Half a million kilos of traceable wool
Clark continued:
“Although this is the first year for the scheme we anticipate that over half a million kilos of traceable wool, from a wide range of types, will be sold through our auctions.
“Those producers whose wool has been selected to be part of the scheme this year will receive a premium for their 2021 wool.
“The new scheme is designed not only to give full transparency to consumers but to also maximise the price the producer receives for their wool.”
Clark explained:
As a farming cooperative our primary aim is to maximise the value of our producers’ wool; this scheme allows us to do exactly this, as we are able to obtain a premium from the brands we are working with which we will be making sure the producer receives.
“We are initially launching this scheme in the sleep product category working with two leading brands in this market; Devon Duvets who supply 100% British wool bedding and Harrison Spinks the premium mattress manufacturer who use wool for their luxury natural mattresses.”
