British red meat and dairy products will take “pride of place” in front of an international audience at Anuga, a global trade fair for the food industry, this year.
This is according to the Agriculture and Horticulture Development Board (AHDB), which be joined by 13 British red meat exporters at the Meat Hall at Anuga in Cologne from October 7-11, 2023.
14 dairy exporters will also be on the British dairy pavilion in a collaboration between AHDB and the UK government.
The trade fair follows the introduction of the new UK Subsidy Control Act which enables AHDB to feature the term “British” and the union flag more prominently in its promotional work.
AHDB head of international trade development, Jonathan Eckley, said AHDB is excited to showcase the union flag at Anuga 2023 and highlight the “exceptional quality” of British red meat and dairy products.
“Our participation reflects the commitment to deliver on the objectives to develop international markets for our producers, provide valuable market analysis and insights, and promote the reputation of our products to foreign buyers,” he said.
“We aim to lay the groundwork for every British producer to see how important exporting is in underpinning the future of their farmgate returns.
“Anuga presents a unique opportunity to further strengthen existing partnerships, establish new connections, and bolster the reputation of British red meat and dairy in the global marketplace.”
Anuga 2023
At the event, visitors will have the opportunity to taste quality red meat and dairy products that are naturally and sustainably produced by British farmers, AHDB said.
According to the board, Anuga 2023 is the most important event in the calendar this year for the global food industry, and is expected to attract in excess of 100,000 visitors from around the world.
In addition to the exporters, four farming influencers have also been given the opportunity to attend the trade fair with the aim of gaining valuable insights into the workings of global trade and promote British pork, beef, lamb and dairy.
AHDB senior exports manager, Lucy Randolph, said: “Anuga illustrates how the collaborative approach between industry, AHDB and government can help our exporters seize the opportunities presented on the global stage.
“This collaborative approach will build on the government’s commitment earlier this year to invest £2 million to boost its programme of global trade shows and missions, £1.6 million for the GREAT food and drink campaign and a new £1 million bespoke export support fund for the dairy sector.
“We welcome the government’s commitment which will complement AHDB’s £8million annual investment in exports to facilitate trade and grow our reputation as a producer of quality, safe and wholesome food.”
