British food producers score in this year's World Cup as BBQ meat sales soar
Sales of meat, strawberries, beer and salad are up as Brits turn the summer into a huge nationwide World Cup BBQ celebration.
With temperatures nudging the early 30s and England’s World Cup campaign continuing, most Tesco customers have one thing on their minds for the week – stocking up for BBQ parties.
The supermarket has seen its best summer for meat sales for several years.
Summer in numbers
Based on last week’s demand, Tesco predicts this week it will sell:
Tesco BBQ foods buyer Natalie Bastow said: “Fantastic weather and the world’s biggest sporting event are creating a real carnival atmosphere across Britain this week.
The mere mention of a heatwave from weather forecasters is enough to change shopping plans and judging by present sales many people are enjoying al fresco dining right now.
“But of course with the added excitement of the World Cup and England doing well many people are inviting friends and family over to enjoy the fun together.”
For the last week BBQ food, salad vegetables, ice cream, beer, and wine have been the most popular items at Tesco.
Demand for beer at the supermarket last week was already the strongest of the year and this week it predicts sales will be even higher.
Natalie Bastow added: “This is already the best summer for BBQ meat sales for several years and our most popular lines so far have been maple pork loin steaks and Lemon & Herb Jerk Chicken Wings.”
