The British Cattle Breeding conference will focus on the theme of ‘Challenging Traditions’ when it returns to celebrate its 75th year this month

The conference will return to in-person format on January 23-25, following two years of virtual events, later this month at Telford Hotel and Golf Resort in Shropshire.

The British Cattle Breeders Club (BCBC) has said the conference will aim to challenge thinking and promote discussion around how the industry can compete in the global marketplace.

The event will also showcase how genetics and breeding practices can drive sustainability with sessions covering dairy and beef specialisms.

BCBC chair, Amy Hughes, said: “We are so excited to welcome people back to the conference, face to face, and for the club’s 75th anniversary.

“The theme is exactly what is says on the tin and there’s sure to be some lively and thought-provoking discussion.

“There’s no doubt that our industry is going to have to adapt and change, and our line-up of progressive and innovative speakers will be there to guide the way.”

Speakers at the conference will include:

  • Dr. Judith Bryans of Dairy UK;
  • Lucianne Allen of Aubrey Allen butchers;
  • Aled Evans, Farmers Weekly Beef Farmer of the Year 2021;
  • Rainer Roehe of Scotland’s Rural College (SRUC);
  • Phil Garnsworthy of Nottingham University;
  • John Giles of Promar;
  • Ben Nottage of Lely.

Event organisers said the day sessions will close with a farmer panel ‘Best of British Breeding’ to initiate discussion on how science can be put into practice on farm.