Justin Roberts

Justin Roberts Profile Picture

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

Machinery Focus: Video – Tanco’s trailed mowers in operation

Agri-Business

Machinery Focus: Video – Tanco’s trailed mowers in operation

Tanco has been busily making farm machinery for over 50 years at its home base in Bagenalstown, Co. Carlow, the...
Machinery Focus: The foreign adventures of John Deere

Agri-Business

Machinery Focus: The foreign adventures of John Deere

John Deere is undeniably a mighty corporation that now straddles the globe with sales worth nearly $36 billion in 2020....
Machinery Focus: Co. Cork family farm favours Fords

Agri-Business

Machinery Focus: Co. Cork family farm favours Fords

Quite how to define a family farm is something of a moveable feast; we all know what we think it...
Lemken dwells on the details with Azurit 10 seed drill

Agri-Business

Lemken dwells on the details with Azurit 10 seed drill

Lemken has updated its precision drill range with the latest launch of the Azurit 10. The changes are to smaller...
What exactly is Agriculture 4.0?

Agri-Business

What exactly is Agriculture 4.0?

In its latest launch of new tractor models New Holland firmly committed itself to Agriculture 4.0, a term that has...
Can-Am brings new level of ‘awesomeness’ to the agricultural sector

Agri-Business

Can-Am brings new level of ‘awesomeness’ to the agricultural sector

In these strained times the prospect of something a little sublime coming along to cheer us up is certainly to...
A hydrogen engine and another deal from Deutz AG

Agri-Business

A hydrogen engine and another deal from Deutz AG

Deutz is a name that is never far from machinery news, especially in the agricultural world where a range of...
Video: A good start for Redstart with Amazone combination drill

Agri-Business

Video: A good start for Redstart with Amazone combination drill

An Amazone Cirrus drill was called upon to get a crop of Redstart into the ground as mid-August approached, which...
Rozmital completes its line up of forage machinery

Agri-Business

Rozmital completes its line up of forage machinery

Rozmital, the Czech manufacturer of forage equipment, recently announced the launch of three new round baler models, which complete the...
Claas refreshes its mid-sized combines

Agri-Business

Claas refreshes its mid-sized combines

Claas has been taking a long hard look at its range of combines and has revitalised its mid-sized machines, calling...
Retiring head of Krone aftersales lauds merits of parts and service

Agri-Business

Retiring head of Krone aftersales lauds merits of parts and service

The parts and service arm of any manufacturing business is often considered rather unglamorous and something of a backwater in...
John Deere joins the big game at Cheffins

Agri-Business

John Deere joins the big game at Cheffins

The highlight of Cheffins July Vintage and Classic sale was a John Deere 4755, first registered in 1993, which went...
New Holland embeds the tractor in the digital matrix

Agri-Business

New Holland embeds the tractor in the digital matrix

The launch of the latest T7 models by New Holland may mark a significant point in the transformation of the...
Steyr introduces new system to record tractor operations

Agri-Business

Steyr introduces new system to record tractor operations

Steyr​​​​ has introduced a new telematics system for recording tractor operations and the real-time monitoring of locations to better inform...
Mower components company, Comer, to purchase Walterscheid

Agri-Business

Mower components company, Comer, to purchase Walterscheid

Two well known names in the components sector, Comer and Walterscheid, have just become one group, creating a powerful new...
New Amazone cultivator suitable for smaller farms

Agri-Business

New Amazone cultivator suitable for smaller farms

Amazone is now offering two new rigid models of its trailed Ceus disc and tine combination cultivator in working widths...
Growth of machinery sales comes off the gas

Agri-Business

Growth of machinery sales comes off the gas

The enthusiasm for ordering new farm machinery would appear to be levelling off after a surge last spring, according to...
Machinery Focus: Video – real time silage analysis from John Deere

Agri-Business

Machinery Focus: Video – real time silage analysis from John Deere

John Deere, like all mainstream manufacturers, is investing heavily in digital technology and proudly markets its electronic wares as being...
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