Justin Roberts

Justin Roberts Profile Picture

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

John Deere experiences first strike setback in 35 years

Agri-Business

John Deere experiences first strike setback in 35 years

On top of the disruption caused by component shortages, John Deere is currently experiencing strike action at its North American...
Machinery Focus: Unimog celebrates 75 years of service

Machinery

Machinery Focus: Unimog celebrates 75 years of service

The exact origins of the Unimog are shrouded by the events World War II, with the generally accepted narrative being,...
Hydrogen results in a further award for JCB

Agri-Business

Hydrogen results in a further award for JCB

Hydrogen is rapidly gaining recognition as being a serious contender for the replacement of carbon-based fuels. The latest boost has...
Pottinger launches plough for 500hp tractors

Agri-Business

Pottinger launches plough for 500hp tractors

Last month Amazone proudly announced the launch of a plough suitable for tractors of 'around 400hp.' Within a couple of...
Machinery Focus: Clearing a maize crop grown ‘plastic free’

Agri-Business

Machinery Focus: Clearing a maize crop grown ‘plastic free’

It was the desire to get away from planting under plastic that led Pat Kinsella to take a long hard...
India comes calling with Farmtrac tractors

Agri-Business

India comes calling with Farmtrac tractors

India makes a lot of tractors - nearly 900,000 in the latest accounting year - and there is a lot...
Machinery Focus: Building a road to hydrogen power

Agri-Business

Machinery Focus: Building a road to hydrogen power

JCB is no lightweight in the off-road machinery sector, so when the company nails its colours firmly to the hydrogen...
Kubota adds substance to its I.T intentions

Agri-Business

Kubota adds substance to its I.T intentions

A rapid widening of its embrace of digital technology would appear to be the current focus of Kubota. The company...
Deep thinking from Rauch with latest machine

Agri-Business

Deep thinking from Rauch with latest machine

Making machines that spread fertiliser has always been the primary business of Rauch. That focus has shifted a little as...
Kverneland buys into Italian ROC Company

Agri-Business

Kverneland buys into Italian ROC Company

The ROC company produces a specialist range of 'mergers'. The machines combine the action of a pick-up reel with the...
Doosan launches baby DL-7 loader

Agri-Business

Doosan launches baby DL-7 loader

Late last year Doosan introduced a brand new range of mid-sized loaders. Known as the DL-7 series, the first seven...
Machinery Focus: Whatever happened to Leyland tractors?

Agri-Business

Machinery Focus: Whatever happened to Leyland tractors?

Leyland tractors were never one of the biggest players in the market, yet the brand retained a loyal following even...
Style and legacy feature among machines at Cheffins upcoming sale

Agri-Business

Style and legacy feature among machines at Cheffins upcoming sale

Cheffins sales always seem to attract an interesting mix of tractors, boasting both value and legacy, and the auction planned...
‘Triple-shoot sowing’ now possible with Pottinger drills

Agri-Business

‘Triple-shoot sowing’ now possible with Pottinger drills

Placing a combination of up to three separate items into a slot in one pass is now possible with the...
Component shortage hits machinery production and the courts

Agri-Business

Component shortage hits machinery production and the courts

Machinery manufacturers have been warning of the critical situation in component supply for many months now and the situation is...
New look for Yamaha’s 2022 ATV range

Agri-Business

New look for Yamaha’s 2022 ATV range

With 2022 not far off, it's time for the players in the UTV and ATV sector to strut their stuff...
Kubota sources loaders and confesses to technology lag

Agri-Business

Kubota sources loaders and confesses to technology lag

Continuing its push into the European tractor market, Kubota has recently announced a deal with the French company MX, to...
John Deere looks beyond the tractor and into farm management

Agri-Business

John Deere looks beyond the tractor and into farm management

The business model of John Deere has been focused on the manufacture and sale of tractors for over 100 years...
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