Justin Roberts

Justin Roberts Profile Picture

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

Fendt on the ascent as AGCO refocuses brands

Agri-Business

Fendt on the ascent as AGCO refocuses brands

AGCO, the home of three major tractor brands in Ireland, has been busy patting itself on the back with regards...
Machinery Focus: Zetor earns its stripes with pedigree suckler herd

Agri-Business

Machinery Focus: Zetor earns its stripes with pedigree suckler herd

The term ‘stockman’s tractor’ is often used to describe the Zetor range as well as other brands that are not...
Sky brings a gentle touch to minimal cultivation

Agri-Business

Sky brings a gentle touch to minimal cultivation

Ultra shallow cultivation is presently gaining plenty of attention from both farmers and machinery manufacturers in the tillage world. The...
Kuhn updates lightweight drill with improved hopper design

Agri-Business

Kuhn updates lightweight drill with improved hopper design

At the budget end of its range, Kuhn has unveiled an updated, lightweight Megant drill featuring new tine coulters, an...
Pottinger buys precision with purchase of MaterMacc

Agri-Business

Pottinger buys precision with purchase of MaterMacc

As farming continues in its rapid development, machinery companies like Pottinger cannot afford to stand still, and the acquisition of...
Fendt 728 Vario wins ‘Tractor of the Year 2023’

Agri-Business

Fendt 728 Vario wins ‘Tractor of the Year 2023’

The time for the Tractor of the Year 2023 has come around and the results have just been announced by...
John Deere See and Spray comes to Europe

Agri-Business

John Deere See and Spray comes to Europe

John Deere has been pursuing the concept of applying herbicides directed by target recognition cameras for several years now, and...
New Holland with new developments at SIMA

Agri-Business

New Holland with new developments at SIMA

New Holland has taken the opportunity at SIMA to present a wide range of new machines and revamps which has...
Machinery Focus: Siloking precision aims to maximise yield

Agri-Business

Machinery Focus: Siloking precision aims to maximise yield

The precision feeding of cows is now very much science-based on the tremendous amount of research that has gone into...
State of Agriculture report ignores nitty gritty of farming

Machinery

State of Agriculture report ignores nitty gritty of farming

The United Nations has recently published a report entitled The State of Food and Agriculture 2022 in which it looks...
A charge of new Czech implements at SIMA

Agri-Business

A charge of new Czech implements at SIMA

Czechia, or the Czech Republic as it is more frequently referred to, is not always thought of as a great...
New knife roller from Pottinger accelerates decomposition

Agri-Business

New knife roller from Pottinger accelerates decomposition

Pottinger has added another tool to its range of tillage implements in the shape of a rotary knife mounted as...
Narrow body and wider tyres for latest Joskin spreader

Agri-Business

Narrow body and wider tyres for latest Joskin spreader

Getting solid muck distrbuted evenly across ground in conditions which may not be conducive to preserving soil structure is an...
Case upgrades to be showcased at SIMA

Agri-Business

Case upgrades to be showcased at SIMA

Case has been keeping its powder dry over the last few months in readiness for this year’s SIMA show in...
Early tractors and high prices at Cheffins vintage sale

Agri-Business

Early tractors and high prices at Cheffins vintage sale

Cheffins has every reason to be pleased with its final collective vintage sale of 2022 which was held on Saturday,...
The Grenadier – INOES’ answer to the Land Rover Defender

Agri-Business

The Grenadier – INOES’ answer to the Land Rover Defender

Taking shape over the past five years has been a newcomer to the off-road vehicle market which is being built...
Pottinger invests €4.5m in mechanical crop care facility

Agri-Business

Pottinger invests €4.5m in mechanical crop care facility

Pottinger has long been determined to cover all the bases when it comes to both tillage and grassland implements, and...
Fendt bumps up production capacity for wagons and balers

Agri-Business

Fendt bumps up production capacity for wagons and balers

After an investment of €20 million in its Wolfenbuttel factory in Lower Saxony, Fendt has declared the facility now fully...
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