Justin Roberts

Justin Roberts Profile Picture

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

Big leap forward for JCB and hydrogen combustion

Machinery

Big leap forward for JCB and hydrogen combustion

The enthusiasm of the chair of JCB, Anthony Bamford, for hydrogen combustion appears to be paying off as 11 licensing...
Kverneland launches new farming aids at LAMMA 2025

Machinery

Kverneland launches new farming aids at LAMMA 2025

The LAMMA machinery show is opening its doors over at the National Exhibition Centre in Birmingham this week, with Kverneland...
Brazil: The jewel in the South American tractor market

N.Ireland

Brazil: The jewel in the South American tractor market

South America, especially Brazil, features strongly in most financial reports from the major manufacturing companies due to steady sales growth...
New Holland forage innovation wins with ASABE

Machinery

New Holland forage innovation wins with ASABE

In its latest round of awards, the American Society of Agricultural and Biological Engineers (ASABE) has recognised New Holland for...
Machinery: New Rostselmash autobox needs large tractor

N.Ireland

Machinery: New Rostselmash autobox needs large tractor

Rostselmash is one of Russia’s larger manufacturers of agricultural machinery with a wide range range of combines, tractors and other...
New French AGCO parts centre to deliver worldwide

Machinery

New French AGCO parts centre to deliver worldwide

Last December, AGCO announced ambitious targets for growth one of which was an increase in parts sales of $500 million...
Fendt joystick steering gains ASABE recognition

N.Ireland

Fendt joystick steering gains ASABE recognition

The Fendt steering joystick as featured in Agriland has been acknowledged by the American Society of Agricultural and Biological Engineers...
Is John Deere’s future business model subscription based?

N.Ireland

Is John Deere’s future business model subscription based?

John Deere has once again reserved its latest technical developments for the Consumer Electronics Show (CES) in Las Vagas, an...
Kazakhstan and its quest for farm machinery factories

N.Ireland

Kazakhstan and its quest for farm machinery factories

Kazakhstan is little known about over here in the west – it is a place we have all heard of,...
SAME and the legacy of the Cassani brothers

N.Ireland

SAME and the legacy of the Cassani brothers

There are various figures in the history of farm mechanisation that stand out from the crowd and are recognised as...
CAD: The unsung hero of modern machinery

Agri-Business

CAD: The unsung hero of modern machinery

Machinery manufactures will wax lyrical about the wonders and miracles of the their digital systems with a growing emphasis on...
Harry Ferguson and his ambitious plan for humankind

N.Ireland

Harry Ferguson and his ambitious plan for humankind

Henry George Ferguson was rarely accused of lacking ambition, for there was within him a desire to succeed, not in...
AGCO sets out ambitious plans for future growth

N.Ireland

AGCO sets out ambitious plans for future growth

Agco recently held an Analyst Meeting for shareholders and investors during which it set out its vision for the future....
Machinery: The sad fall of David Brown tractors

N.Ireland

Machinery: The sad fall of David Brown tractors

Although we think of Ford and Massey Ferguson as being the big two brands in the 1950s and 1960s, David...
UV light application shows promise in crop protection

Machinery

UV light application shows promise in crop protection

Ultra violet light (UV) is now being promoted as an alternative to chemical pesticides in the prevention of fungal diseases,...
Biofuel win in the US to boost ethanol and crop prices

Machinery

Biofuel win in the US to boost ethanol and crop prices

Selling petrol in the United States is no simple task for there is a restriction applied to the fuel which...
Claas: Management unfazed by 19% fall in turnover

Machinery

Claas: Management unfazed by 19% fall in turnover

We are used to company reports, and especially the quarterly shareholder calls from the American corporations being full of grandiose...
CEMA reports a return of confidence to market

Machinery

CEMA reports a return of confidence to market

There appears to be a lifting of the spirits within the European machinery trade as the latest business barometer from...
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