Justin Roberts

Justin Roberts Profile Picture

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

Bobcat compact tractors to come to Europe

Agri-Business

Bobcat compact tractors to come to Europe

The compact tractor market is set to welcome another manufacturer in the form of Bobcat which already has a range...
Case brings its latest technology to the field

Agri-Business

Case brings its latest technology to the field

All the big manufacturers are forging ahead with digital technology and there is a pattern of gradual steps towards full...
New Holland introduces first LNG tractor

Agri-Business

New Holland introduces first LNG tractor

New Holland is keen to be seen developing alternative energy strategies for its tractors and the company has taken another...
Claas reports record sales and investment levels

Agri-Business

Claas reports record sales and investment levels

It has been a particularly challenging year for Claas, yet the financial results show its resilience in the face of...
Case beefs up baler for extra compaction

Agri-Business

Case beefs up baler for extra compaction

Case IH has expanded its range of large square balers with the addition of a new model in the 120cm...
CNH signs deal with LS Mtron for 28,500 tractors

Agri-Business

CNH signs deal with LS Mtron for 28,500 tractors

If anyone has ever wondered where CNH’s baby tractors come from, then they need wonder no more, for the company...
Amazone wins with tech for fertiliser spreaders

Agri-Business

Amazone wins with tech for fertiliser spreaders

Amazone has come out tops in the software category of the SIMA Farm Machine 2023 awards held in Paris last...
BKT brings a new name to the rubber track market

Agri-Business

BKT brings a new name to the rubber track market

The tyre manufacturer, BKT, has created a strong presence in the market over the last few years through creating new...
H2Trac suffers a second bankruptcy

Agri-Business

H2Trac suffers a second bankruptcy

Bold initiatives to produce complex tractors from the ground up, straight from the drawing board are risky enterprises, and it...
Claas awards Dealer of the Year to Kellys

Agri-Business

Claas awards Dealer of the Year to Kellys

The long-established Irish family dealership Kellys has been awarded the Claas UK ‘Dealer of the Year’ award for 2022. The...
A good year for John Deere despite strikes and shortages

Agri-Business

A good year for John Deere despite strikes and shortages

John Deere has had a good final quarter for 2022, boasting an increase in net sales of 40% over the...
Cutaro self-propelled mower to compete with Krone

Agri-Business

Cutaro self-propelled mower to compete with Krone

It has been said that due to the expense of developing a new machine to compete with the Big M,...
Fendt on the ascent as AGCO refocuses brands

Agri-Business

Fendt on the ascent as AGCO refocuses brands

AGCO, the home of three major tractor brands in Ireland, has been busy patting itself on the back with regards...
Machinery Focus: Zetor earns its stripes with pedigree suckler herd

Agri-Business

Machinery Focus: Zetor earns its stripes with pedigree suckler herd

The term ‘stockman’s tractor’ is often used to describe the Zetor range as well as other brands that are not...
Sky brings a gentle touch to minimal cultivation

Agri-Business

Sky brings a gentle touch to minimal cultivation

Ultra shallow cultivation is presently gaining plenty of attention from both farmers and machinery manufacturers in the tillage world. The...
Kuhn updates lightweight drill with improved hopper design

Agri-Business

Kuhn updates lightweight drill with improved hopper design

At the budget end of its range, Kuhn has unveiled an updated, lightweight Megant drill featuring new tine coulters, an...
Pottinger buys precision with purchase of MaterMacc

Agri-Business

Pottinger buys precision with purchase of MaterMacc

As farming continues in its rapid development, machinery companies like Pottinger cannot afford to stand still, and the acquisition of...
Fendt 728 Vario wins ‘Tractor of the Year 2023’

Agri-Business

Fendt 728 Vario wins ‘Tractor of the Year 2023’

The time for the Tractor of the Year 2023 has come around and the results have just been announced by...
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