Justin Roberts

Justin Roberts Profile Picture

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

Machinery Focus: Fendt – from clockmaker to premium brand

Agri-Business

Machinery Focus: Fendt – from clockmaker to premium brand

Fendt is now seen as the premium brand within the AGCO group. This is hardly any accident as it has...
Lemken lights the way in weed identification

Agri-Business

Lemken lights the way in weed identification

Inter-row cultivation is rapidly becoming a hot topic in agricultural machinery with the big implement manufacturers turning to mechanical weed...
First report: Farmdroid robot at work in Kilkenny

Agri-Business

First report: Farmdroid robot at work in Kilkenny

Robotics in industry and agriculture has been talked about for decades but their actual appearance outside of doing repetitive tasks...
Machinery Focus: Precision farming with Paud Flynn & Sons

Agri-Business

Machinery Focus: Precision farming with Paud Flynn & Sons

The past few years have seen manufacturing companies jump aboard the digital or precision farming train with promises of how...
JCB adds further to its battery power range

Agri-Business

JCB adds further to its battery power range

JCB is keen to be seen promoting alternative fuelling methods over its entire range with both battery power and hydrogen...
JCB adds further to its battery power range

Agri-Business

JCB adds further to its battery power range

JCB is keen to be seen promoting alternative fuelling methods over its entire range with both battery power and hydrogen...
Cheffins to sell John Simpson tractor collection

Agri-Business

Cheffins to sell John Simpson tractor collection

The latest collector of vintage tractors to call on the auctioneering services of Cheffins is John Simpson of Market Rasen,...
John Deere appoints Deanna Kovar to lead tech transition

Agri-Business

John Deere appoints Deanna Kovar to lead tech transition

John Deere has just announced the appointment of digital farming specialist Deanna Kovar to head its presence in Europe, Africa,...
Case to highlight new models at Potato Europe

Agri-Business

Case to highlight new models at Potato Europe

This September sees the return of Potato Europe to Belgium on its four-year cycle of venues with Case being the...
Machinery Focus: Dawn of the self-propelled forage harvester

Agri-Business

Machinery Focus: Dawn of the self-propelled forage harvester

Cutting silage by a self-propelled harvester is now such a standard feature of the season that most of the drivers...
Kellys back min-till with Grange Machinery

Agri-Business

Kellys back min-till with Grange Machinery

Grange Machinery of Holderness, East Yorkshire, is a manufacturer of mainly tillage implements which are designed with modern cultivation practices...
Multi-tasking with the new Case Optum 340 CVXDrive

Agri-Business

Multi-tasking with the new Case Optum 340 CVXDrive

As tractor power ratings inexorably climb, there is a need to adjust our perspective on what actually constitutes a multi-purpose...
Is confidence waning within European machinery industry?

Agri-Business

Is confidence waning within European machinery industry?

Every month CEMA, the European umbrella organisation for machinery trade associations, publishes a report on the state of confidence within...
Focus: Harvesting gas from livestock slurry in Cornwall

Machinery

Focus: Harvesting gas from livestock slurry in Cornwall

Methane has been hitting the headlines of late as a significant greenhouse gas, even at concentrations of as little as...
Brazil takes centre stage in battle of tractor giants

Agri-Business

Brazil takes centre stage in battle of tractor giants

Over the last year or so, agriculture in Brazil has been making the headlines for reasons other than the rate...
New Holland to establish methane-powered Irish farm

Agri-Business

New Holland to establish methane-powered Irish farm

A lot of publicity has surrounded the methane-powered tractor launched by New Holland with the emphasis being on how a...
Scarcity of smaller UK tractors as power ratings climb

Agri-Business

Scarcity of smaller UK tractors as power ratings climb

Importing UK tractors is a time-honoured method of entry into the Irish machinery sector and there are many dealers which...
Rare vintage tractors to go under the hammer at Cheffins

Agri-Business

Rare vintage tractors to go under the hammer at Cheffins

Two upcoming sales of in the UK will be of interest to collectors and enthusiasts of rare vintage machinery with...
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