Justin Roberts

Technical Machinery Specialist

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

Multi-tasking with the new Case Optum 340 CVXDrive

Agri-Business

Multi-tasking with the new Case Optum 340 CVXDrive

As tractor power ratings inexorably climb, there is a need to adjust our perspective on what actually constitutes a multi-purpose...

Is confidence waning within European machinery industry?

Agri-Business

Is confidence waning within European machinery industry?

Every month CEMA, the European umbrella organisation for machinery trade associations, publishes a report on the state of confidence within...

Focus: Harvesting gas from livestock slurry in Cornwall

Machinery

Focus: Harvesting gas from livestock slurry in Cornwall

Methane has been hitting the headlines of late as a significant greenhouse gas, even at concentrations of as little as...

Brazil takes centre stage in battle of tractor giants

Agri-Business

Brazil takes centre stage in battle of tractor giants

Over the last year or so, agriculture in Brazil has been making the headlines for reasons other than the rate...

New Holland to establish methane-powered Irish farm

Agri-Business

New Holland to establish methane-powered Irish farm

A lot of publicity has surrounded the methane-powered tractor launched by New Holland with the emphasis being on how a...

Scarcity of smaller UK tractors as power ratings climb

Agri-Business

Scarcity of smaller UK tractors as power ratings climb

Importing UK tractors is a time-honoured method of entry into the Irish machinery sector and there are many dealers which...

Rare vintage tractors to go under the hammer at Cheffins

Agri-Business

Rare vintage tractors to go under the hammer at Cheffins

Two upcoming sales of in the UK will be of interest to collectors and enthusiasts of rare vintage machinery with...

GeoPard field management app builds on JD data

Agri-Business

GeoPard field management app builds on JD data

GeoPard has added to the capabilities of the MyJohnDeere operations centre which already monitors machinery performance and comprehensively collects data...

Digital claimed to be future of agricultural machinery

Agri-Business

Digital claimed to be future of agricultural machinery

Red Stag Media, a UK-based public relations and marketing agency devoted to agricultural-related businesses, has recently put together a report...

Machinery Focus: Video – going organic with Steketee in Holland

Agri-Business

Machinery Focus: Video – going organic with Steketee in Holland

Any notions that organic farmers are somewhat detached from the mainstream and place idealism above sound business sense are soon...

Cheffins vintage and classic sale grosses over £2m

Agri-Business

Cheffins vintage and classic sale grosses over £2m

The latest Cambridge vintage and classic sale held by Cheffins on April 21 and 22, 2023 saw a large number of...

Kuhn Lexis 3800 sprayer brings extra capacity to range

Agri-Business

Kuhn Lexis 3800 sprayer brings extra capacity to range

Kuhn has launched the Lexis 3800, a new high capacity trailed sprayer that is said to be compact and lightweight...

Bobcat’s latest compact telehandler boasts 75hp

Agri-Business

Bobcat’s latest compact telehandler boasts 75hp

With the launch of the Bobcat TL25.60 Agri, the company has once again looked at the compact machinery market and...

Machinery: A rare MF Quattrino ends up in Co. Clare

Agri-Business

Machinery: A rare MF Quattrino ends up in Co. Clare

The Massey Ferguson Quattrino 4120 is not a model that even many fans of the marque are familiar with, which...

Machinery Focus: Watch -McGinty Tractors Thrives with Valtra

Agri-Business

Machinery Focus: Watch -McGinty Tractors Thrives with Valtra

Four years had elapsed since McGinty Tractors’ last open day, an event which was held every first Thursday of April...

Another engineer appointed as Claas CEO

Agri-Business

Another engineer appointed as Claas CEO

The first Claas CEO was appointed in 2019 when the company created the role to speed up the rate of...

US and EU tractor sales slide but UK remains healthy

Agri-Business

US and EU tractor sales slide but UK remains healthy

Agricultural tractor sales across the pond are still sluggish, while in the UK they are on the up so far...

Expansion accommodates further growth for Vaderstad

Agri-Business

Expansion accommodates further growth for Vaderstad

Despite the uncertainty over machinery sales over the last couple of months, manufacturers are pressing ahead with investment in new...