Justin Roberts

Justin Roberts Profile Picture

Justin studied at Welsh Agricultural College, Aberystwyth having first worked in both the feed and seed sectors of the industry. He has two decades of experience in writing about farm machinery, both vintage and contemporary across several publications. As an author he has written two books, including the history of the Nordic tractor and now resides in Co. Tipperary.

More power and reach for John Deere Forestry Machines
More power and reach for John Deere Forestry Machines

John Deere has just unveiled its latest forestry machines at a launch event in Helsinki. The new machines cover both...

Case attends Cereals 2024 while CNH gets new CEO
Case attends Cereals 2024 while CNH gets new CEO

Case IH is intending to return to Cereals 2024 on June 11-12 with a new stand that will showcase not...

Machinery Focus: Grenadier test drive reveals control and stability
Machinery Focus: Grenadier test drive reveals control and stability

Grenadier was initially renowned for its size, strength and skill at throwing grenades at the foe, a role which later...

Bobcat goes robotic with RogueX2 concept loader
Bobcat goes robotic with RogueX2 concept loader

Among its many other products on display, Bobcat has revealed a loader concept for the first time in Europe at...

Pottinger adds to utility of its Harvest Assist app
Pottinger adds to utility of its Harvest Assist app

Pottinger released its Harvest Assist app in March of last year with the aim of increasing the efficiency of the...

Focus on road performance with new BKT tanker tyre
Focus on road performance with new BKT tanker tyre

BKT has just unveiled its latest tyre aimed at the agricultural equipment market, which it has dubbed the ‘Powertrailer SR...

Kverneland brings two new butterfly sets to market
Kverneland brings two new butterfly sets to market

Kverneland has added two more butterfly mower conditioners to its range this season, with the introduction of the 5387MT and...

Watch: All new Ineos Grenadier shakes up the 4×4 market
Watch: All new Ineos Grenadier shakes up the 4×4 market

At first glance, the Ineos Grenadier is little more than a revamp of the old and much missed Land Rover...

Basildon stays busy after 60 years of building tractors
Basildon stays busy after 60 years of building tractors

Tractors powered by internal combustion have been around for for just over 120 years now, and for half of that...

AGCO bundles together its tech offerings in PTx
AGCO bundles together its tech offerings in PTx

The introduction of digital technology and the rapid growth of its capabilities over the past few years has given the...

New Holland revels in Basildon 60s flashback
New Holland revels in Basildon 60s flashback

It’s been 60 years since the tractor factory at Basildon in Essex opened and New Holland is keen to mark...

Landini celebrates 140 years of tractor production
Landini celebrates 140 years of tractor production

Landini, part of the Argos Tractor Group, has two events to celebrate this year. The first being the 140th anniversary...

Claas streamlines digital machine management
Claas streamlines digital machine management

Machinery companies such as Claas have been busy jumping aboard the digital revolution, believing that bringing IT to tractors and...

Machinery: Trade figures remain lower than previous years
Machinery: Trade figures remain lower than previous years

A general air of despondency is hanging over much of the machinery trade, as the spring sales figures remain below...

Watch: Confidence and simulated field conditions at Claas HQ
Watch: Confidence and simulated field conditions at Claas HQ

The three big names that dominate tractor sales in Ireland enjoy a position that, to many, might appear unassailable, but...

Kverneland offers 0% finance deals to boost sales
Kverneland offers 0% finance deals to boost sales

The dramatic increase in the cost of machinery ownership over the last few years has left farmers with little enthusiasm...

Watch: Machinery – Kubota updates compact telehandler
Watch: Machinery – Kubota updates compact telehandler

Kubota is a large corporation with the resources to back the development of its product ranges, both from an engineering...

Lemken and Krone ‘combine powers’ to expand utility of field robots
Lemken and Krone ‘combine powers’ to expand utility of field robots

The joint venture between Lemken and Krone to produce an autonomous tractor will be stepping up a gear this season...