Bwydydd Madryn (Madryn Foods) have teamed up with farmers’ cooperative South Caernarfon Creameries to create a new variety of all-Welsh cheese and onion crisps.
Launched under the popular Jones Crisps brand, they have been given “extra flavour and tang” thanks to the creamery’s award-winning Dragon cheddar that’s won a clutch of gold medals including top honours at the International Cheese Championships.
The potatoes used to make the crisps are also Welsh and come from Anglesey, Pembrokeshire or Monmouthshire, depending on the time of year.
Madryn managing director Geraint Hughes said: “As well as creating a fantastic new addition to our range of Jones Crisps, we are passionate about promoting Welsh food and Welsh producers.
“From that point of view, working with South Caernarfon Creameries was a no-brainer and their brilliant Dragon cheddar provides the perfect flavouring.
“I have a strong emotional attachment with the creamery, with relatives from both sides of my family having close ties over the decades, and the home farm where I was brought up is a supplier member of the farmers’ cooperative.”
“The farm is just a few miles as the crow flies from the creamery in Rhydygwystl near Pwllheli and I came here on work experience when I was 15.”
The Dragon Cheddar cheese and onion crisps are the latest in a series of new products unveiled by Madryn who have opened new bases in in Pwllheli and Llanrwst to cater for their growing order book.
The new variety comes hot on the heels of a beer-laced chutney made in collaboration with the Purple Moose brewery in Porthmadog.