The Agriculture and Horticulture Development Board (AHDB) has said its Let’s Eat Balanced campaign will once again seek to champion British meat and dairy.
The nationwide consumer marketing campaign promotes a balanced diet and will launch on August 27, running until September 30.
The Let’s Eat Balanced campaign champions the taste of British meat and dairy whole highlighting their nutritional benefits, including protein and vitamin B12 when consumed as part of a balanced diet.
The campaign will also promote the environmentally friendlier practices of some British farmers, showing their dedication to producing food of world-class standard, AHDB said.
Current and upcoming Let’s Eat Balanced campaign activities include collaborations with McFly musician and Celebrity MasterChef runner up Danny Jones and landowner, conservationist and author Jake Fiennes.
AHDB said Jones has been showcasing naturally delicious British beef, lamb and dairy recipes as the headline act for creating healthy and balanced recipes at home.
In October, AHDB said it will share environmentally friendlier farming-related videos from Fiennes.
Let’s Eat Balanced
AHDB’s head of domestic marketing, Carrie McDermid, said: “We are pleased that the January Let’s Eat Balanced campaign performed so well.
“It successfully highlighted the important roles our farmers play in providing high-quality produce and their dedication to environmentally friendlier practices. We are proud to be back championing British meat and dairy on behalf of our levy payers.
“This September’s campaign features a number of farmers on social media showcasing their resilience and tireless dedication to producing the food we eat.”
Silas Hedley-Lawrence, a farmer from Oxford, said: “The Let’s Eat Balanced campaign, funded by our levy, educates consumers about the importance of red meat and dairy in a balanced diet, using evidence-based research.
“It promotes our positive farming practices and showcases the high quality of British produce. It helps us tell our stories and reach more consumers. As a farmer, I am proud to play my part.”
