First Minister Nicola Sturgeon has announced £200,000 of new funding to support the Quality Meat Scotland (QMS) 2018 Scotch Lamb promotional campaign.
The sheep sector plays a significant part in Scotland’s red meat industry, which is worth £892 million to Scotland.
The First Minister confirmed the funding at the Turriff Show where she barbecued Scotch Lamb with young farmers and local butchers.
She said: “The food and drink sector plays an important part in Scotland’s economy so it is important we promote our premium produce.
“The strength of our farming industry would not be possible without the dedication and commitment of the farmers who work tirelessly to produce high-quality meat.
That hard work and the premium product is recognised by the protection given by the EU to the Scotch Lamb brand and we will be working hard to continue that protection in the future.
“I’m pleased we could support this year’s campaign which will help encourage consumers to buy Scotch Lamb as part of their regular shopping.”
Jim McLaren, Quality Meat Scotland’s chairman, said: “Today’s announcement by the First Minister is fantastic news for the Scottish sheep industry and it’s a great boost for our producers.
“This additional funding will enhance our comprehensive marketing and public relations Scotch Lamb PGI campaign, which is due to launch at the end of August.
“The eight-week campaign will spread the word to Scottish consumers about the quality, taste and versatility of Scotch Lamb – the perfect mid-week meal.”
Speaking from Turriff Show, NFU Scotland vice president Martin Kennedy added: “The move by the Scottish Government to further support the sector in this way is a significant marker of the positive impact that the Scottish sheep sector has on the Scottish economy.
“This news comes at an important time for sheep farmers. With on-going Brexit uncertainty, this news will bring a confidence boost as we head into peak lamb production.
The Lairg store lamb sale taking place next week, one of the largest sheep sales in Europe, often provides a barometer for sheep farming’s fortunes so this is the right time to be positive about our sector.
“NFU Scotland will continue to work with QMS to increase consumption of Scotch Lamb in Scotland and in other markets.
“Next week will also see NFU Scotland publish the results of its latest lamb shelf watch, highlighting which supermarket chains are supporting the Scottish industry.”
