The month of October has been designated to the promotion of wool in Northern Ireland and the rest of the UK.
British Wool vice chair, Brendan Kelly, commented:
“Wool Month 2024 provides a platform to highlight the sustainability of wool. This has been a core theme to our marketing activities for a number of years.
“Wool is the most natural fibre and versatile available, and this fact is fast gaining recognition across society as a whole.
“Wool can be put to a wide range of uses, including the creation of high quality fabrics and carpets.”
Promotion
Kelly added that a total of 160 companies “now include the British Wool logo on their products, which is a very strong recognition for wool and all the attributes it stands for”.
“Members of the British Wool marketing team are also working with retailers to help communicate the true value of woollen carpets. We are committed to building on all of this into the future,” he said.
Wool Month 2024 will also see more activity than ever before, profiling a strong consumer message, designed to create new demand for wool produced in Northern Ireland.
Marketing director at Ulster Wool, Graham Clark explained:
“Wool Month gains more popularity every year which is great to see, and this time is no different with more events planned than ever before.
“As well as numerous events with our brand partners, we will also be very active on our social media platforms.
“It is a crucial that we reach consumers with this activity to help create new demand for wool products.”
With partners British Wool, the first event was Yarndale, an event aimed at knitters where a “wool trail” was created to promote the brands that use British wool in this important market.
“This was accompanied with a wool grading demonstration to highlight the versatility of the different wool types handled by Ulster Wool,” he added.
“The aim of this activity is to ensure we continue to promote the amazing qualities of wool to consumers and to drive demand for products made from our members’ wool,” Clark outlined.
Significantly, the month-long promotional event takes place at a time when wool markets around the world are starting to strengthen.
The last four wool auctions have been marked by significant prices increases. This trend has been attributed to a reduction in wool supplies on a global basis.
