The Royal Highland & Agricultural Society of Scotland (RHASS) has launched a new creative campaign for the Royal Highland Show – ‘The Royal Highland Ohh!’.
The campaign aims to highlight the “unexpected elements” of the Royal Highland Show, which will take place at the Royal Highland Centre, Ingliston, Edinburgh, from June 20-23, 2024.
The RHASS said the unexpected elements of the show will include mountain biking displays and the interactive Honey Marquee.
In terms of the food and dining, the show will offer cookery demonstrations and a wide range of food vendors serving a range of food from haggis to churros.
RHASS said visitors can also explore Scotland’s Larder, which brings together hundreds of brands offering cheeses, fruits, oils, chocolates, spirits and more.
Family activities
For families, the RHASS said a key attraction is the RHET Discovery Centre. It aims to act as an entertaining and educational base for younger visitors to the show.
The programme includes drop-in and bookable activities. Children can try their hand at milking Mabel, the (fiberglass) cow, learn how to cook with lamb and take part in guided sessions such as honey tasting, candle making and viewing bees.
A dedicated kid zone located in the Countryside Area at the show will provide hands-on skills training with Tree-ditions Woodland Crafts School, live Sealpin Gundogs demonstrations and Elite Falconry’s birds of prey flying demonstrations.
There will also be the opportunity to get involved with creating a large willow lantern with Wild Rose Escapes.
Tickets to the show for children age 15 and under are free of charge.
Shopping and stunts
A range of retailers will be present at the Royal Highland Show, the RHASS said, offering clothing, shoes, crafts, gifts, pet supplies, art and toys.
Event attendees will also have access to the Renewable Village, which offers sustainable products and services including wind, solar, hydroelectric, geothermal, tidal and biomass companies.
This year the Home and Gift Hall has had a layout revamp and now includes the Scottish Handcrafts Championships.
The RHASS said the Farriery competition will provide action and drama for attendees alongside the “daredevil BMX riders” who will be showcasing flips and tricks.
Over in the forestry arena, visitors can be entertained by axe throwers, live chainsaw carving and pole climbers.
‘Far from conventional’
Head of show for the RHASS, David Tennant, said that, while tradition remains at the heart of the show, the event is “far from conventional”.
“Each year we build and grow on the last with an ever-increasing focus on sustainability while ensuring we continue to elevate the visitor experience,” he said.
“The show is renowned for its historic and traditional aspects, namely the livestock competitions and parades, however, over the years the show has developed so far beyond that, and we are excited to put a spotlight on some of the elements that visitors might not expect to find over the weekend.
“Last year, we were delighted to welcome 217,000 people to the Royal Highland Show and we look forward to building on the events success as we welcome even more visitors, both retuning patrons and newcomers, to the venue for 2024.”
Those wishing to attend the Royal Highland Show can purchase tickets for the event via its website.
