Tesco has announced a drop in the price of its own-brand bread and butter products across its stores and online, following in the footsteps of Sainsbury’s.
Across the UK, the price of several Tesco own-brand products will drop in price from today (Wednesday, May 10).
Tesco thick toastie white bread 800g; Tesco white bread 800g; Tesco wholemeal medium bread 800g; and Tesco thick toastie wholemeal bread 800g, are now 75p, down from 85p.
Tesco British unsalted butter 250g and Tesco British salted block butter 250g will also see a reduction of 10p – down to £1.89 from £1.99.
The retailer said its customers will benefit from the price cut, and it will continue to work closely with its supplier to manage any further volatility.
Tesco Group chief product officer, Ashwin Prasad, said: “As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter.”
Sainsbury’s announced yesterday (Tuesday, May 9) that it would be cutting down the prices of its own-brand bread and butter prices.
Food commercial director at Sainsbury’s, Rhian Bartlett, said Sainsbury’s wants to pass on savings it makes at processor level to its customers.
“We know that our customers are always looking for help with the cost of living which is why we are constantly considering ways to keep prices low,” she said.
Sainsbury’s has said that the reduction in prices for its own-brand bread and butter products will not impact how much it pays its farmers
Meanwhile, across the pond in Ireland, retailers Tesco Ireland, Aldi, Supervalu and Lidl all reduced the price of their own-brand butter last week.
