28% of all new tractors sold in the UK are John Deeres

John Deere has a tight grasp on the new tractor market in the UK.

Figures released by the AEA (Agricultural Engineers Association) show that it had a 27.9% share of the market in 2016 – the most recent full year for which detailed data can be published (due to EU regulations).

2016 brand-by-brand market share figures were reasonably similar to those of the previous year (2015).

Figures for 2017 will be published in early 2019.

Key players

The data shows that John Deere was in poll position, with sales of 3,350 units (new tractors), which equated to a share of nearly 28%.

Next up was New Holland; it sold 2,110 new tractors – equating to a 17.5% share.

Image source: Shane Casey

Massey Ferguson was in third position; it notched up 1,391 new tractor sales. That translated into an 11.6% share.

Image source: Shane Casey

Case IH recorded sales of 1,007 new tractors in the UK during 2016. It was in fourth position, with an overall share of 8.4%.

Image source: Shane Casey

In fifth place was Kubota, which has made significant gains in recent times. It sold 852 new tractors – equating to a market share of 7.1%. Coming in sixth was Fendt, with sales of 837 units (7%).

Image source: Shane Casey

Claas sold a total of 667 new tractors in the UK during 2016, which accounted for 5.5% of the overall market. It was in seventh position on the ‘sales league table’.

Image source: Shane Casey

Next in the list was SDF (Same Deutz-Fahr); it amassed sales of 331 new tractors (2.8% of the overall UK market in 2016). SDF, of course, encompasses more than one brand.

JCB, which has a loyal following in the UK, recorded sales of 194 new tractors (just 1.6% of the total UK market).

Zetor notched up sales of 159 new tractors – a 1.3% share.

McCormick came in with a figure of 147 (1.2%); its sister brand Landini sold just 85 new tractors that year (0.7%). The McCormick figure includes specialist Valpadana tractors.

According to the AEA, the figures include compact tractors (less than or equal to 50hp) and agricultural tractors (over 50hp).

The total number of (new) tractors registered for road use in 2016 in the UK was 12,025.

The table below details the figures, as they accrue to each brand (or brand grouping – i.e. CNH, which encompasses both Case IH and New Holland).

UK (new) tractor sales during 2016 (brand-by-brand data):

Source: AEA

Closer to home

Don’t forget, of course, to check out our coverage of how many new tractors were sold in the Republic of Ireland last year (2017) and who topped the sales league in 2016.

Also, check out our article speculating who topped the new tractor sales league here in Ireland in 2017.