John Deere announced back on July 6 that it planned to invest in German machinery manufacturer Kramer-Werke GmbH to create a “long-term alliance”.
The proposed deal, between John Deere and Kramer (a division of Wacker Neuson SE), has now been approved by anti-trust authorities in the European Commission.
This will enable the supply of “material-handling equipment solutions” for distribution through John Deere’s dealer network – under the Kramer trademark.
Also Read: John Deere and Kramer join forces in ‘strategic partnership’In practice, Kramer will now enter into a “strategic alliance” with John Deere, which will involve the sale of its branded telescopic handlers and wheel loaders into the agricultural sector. These machines will be sold through selected John Deere dealers.
“John Deere is also acquiring an equity stake in the materials handling specialist. This sends a clear signal to sales partners and underscores the long-term, sustainable nature of this alliance. Now that we have approval from the European anti-trust authorities, we can get things moving,” said Cem Peksaglam, CEO of Wacker Neuson.
Christoph Wigger, Vice President – Sales Marketing (Europe / CIS (Russian Commonwealth) / North Africa / Middle East Agriculture and Turf Division), Wacker Neuson, said: “Our equipment has already proven its worth on countless livestock and arable farms, as well as with agricultural contractors.
“Indeed, some John Deere sales partners already had Kramer equipment in their portfolio before this collaboration and they have had very good experiences with the machines. The equipment is also a perfect complement to the product portfolio of all other John Deere dealers.”
Included in the agreed range of products are telescopic wheel loaders (four models), telehandlers (nine models) and compact wheel loaders (nine models), manufactured by Kramer at its headquarters in Pfullendorf, Germany.
Seen as a mutually-beneficial move, the partnership will enable the materials handling specialist to use the “Deere” dealer channel in Europe, North Africa, the CIS and the Near and Middle East regions of Asia.
